With experience across a large variety of industries, including fashion, beauty, sports and FMCG, we take pride in our vast knowledge of different consumers and their shopping behavior. We have worked with clients of all sizes; from start-ups only operating in one market to global players who operate 15+ sites and ship to 60+ countries. This has further equipped us with the cultural knowledge to help businesses expand internationally and localize their strategy.
While it almost seems like anyone can start their own online business thanks to website builders such as Shopify, Wix and WooCommerce, each platform comes with its own advantages and disadvantages. This is why it is crucial to understand your business goals before diving straight into launching your website. We can help provide consumer and market insights to help you identify the right platform and strategy for your unique business.
Dan Lagoudakos, Head of Trade & Merchandising at Beauty Bay
I had the pleasure of working closely with Karsten at Beauty Bay and watching him utilise his skills with great effect. Very much a teamplayer with an ability to show leadership skills through meticulous guidance of his team. Karsten often engaged in cross functional work between key departments (brand, digital marketing, BI & the data team) that sped up efficiencies. Karsten used his ‘can-do attitude’ to immediately grow top line revenue for BB in key markets (US and Europe) while keeping profitability front of mind. Being able to quickly pinpoint where we were slipping on conversion allowed him to optimize conversion in key markets, thanks to the localized trading strategy Karsten developed, as well as his country consumer insights. Growth secured in the US & key markets in the EU immediately saw the benefit with smooth execution by Karsten and his team.