Have you ever tried to sell sand in the desert? No, not literally. But this is what it would be like if you just launched your website and started selling a product in a competitive market. Market research is really the key to identify a gap in the market for your product or service. Paired with consumer insights, you get a clearer view on who would buy your product or service.
Whether you have done your own research and want us to validate it or you have just started your research, we can help!
You business strategy will depend on two things: your research and your business goals. Understanding who your consumer might be, how much disposable income they have and what they care about will be crucial to your strategy. At the same time, you must develop business goals to work towards to not get off track. We can help with all of the above and more. We will develop a business strategy tailored towards your unique business and its goals based on expert knowledge and research.
Action! Time to put your research and formulated plan to use. If you are a new business, we can help you develop your website from scratch or build on what you already have. Depending on your plan, we will activate your marketing strategy across all relevant channels and manage its performance to drive traffic. If you're getting a good volume of traffic but you're not hitting your revenue targets, we will identify "quick wins" with regards to conversion rates and bounce rates on site. Whether you want to re-engage lapsed customers or reward your most loyal ones, we can help you build a retention strategy to drive profitability.
We can support you from customer acquisition all the way through to retention.
While we would monitor our performance on a day-to-day basis, we would provide you with a holistic overview of your business' performance and make recommendations for next steps. This analysis will tie back in with your research stage to validate or adapt your target audience, further shape your business strategy and result in a data-led approach to your next steps. We will cover everything from your social media channels, Google accounts and Retargeting to on-site performance, always referring back to your business goals.
Why you need all this data you ask? Simply because in the world of eCommerce, data is the foundation for your success!
We're here to help YOU!
Why don't you message us with your availability so that we can book you in for a FREE 30 minute consultation with one of our experts to discuss your needs?
We look forward to hearing from you.